Brass Tacks Web Design ident

Tempted by a .london domain?

Saturday 26 March 2016

In the Summer of 2014, the new .london top level domain was launched. This allowed organisations and individuals to register domain names ending in .london, such as '', instead of the typical '' or ''.

The value of this new top level domain (TLD) is questionable. Whilst it's being talked up by many people with a stake in it's success, not least the companies selling them, they have yet to gain any real foothold and the advantages of using .london seem to be negligable. Google has stated that all top level domains are treated the same and that using the new TLD will not help search engine ranking: 'Keywords in a TLD do not give any advantage or disadvantage in search'. The cost of a .london domain is also more than a typical .com or

If you're thinking of investing in a new .london domain name we suggest you do some research to establish if the new TLD will provide any real advantage over conventional endings.