The latest news and updates from Brass Tacks Web Design, including new websites, features and offerings available to organisations and individuals.
Improving your online presence
Monday 23 March 2020
We are delighted to have recently helped a local print magazine improve their online presence.
With the huge uncertainty created by the coronavirus outbreak the free publication has moved to make the magazine available online as well as in stores and other outlets.
This is an example of how we can help businesses adapt in these unprecedented times.
If you need help and advice on how to improve your online presence why not give us a call for a free consultation.
Supporting Stortford Music Festival
Tuesday 23 April 2019
We delighted to again be supporting Stortford Music Festival and their annual Bish Bash on Sworder's Field.
As well as managing the website, including backend systems for maintaining stage and performer schedules, we also help out with social media promoting the event in the days and weeks leading up to the event.
And we'll be there on the day, meeting new friends and hopefully picking up a client or two whilst enjoying the music and entertainment.
Brass Tacks have developed a number of websites and backend systems for both music events and theatre companies, including bespoke database development to help manage both front-end systems and in-house logistics. Our backend systems are easy to use and require miniunal training.
If you're interested in any of the services we provide please feel free to get in touch.
Microsoft Ends Support For IE10 & Earlier
Wednesday 9 December 2015
Microsoft is ending all support for Internet Explorer other than the latest version 11.
If you are running version 7, 8, 9 or 10 of Microsoft's browser, you should upgrade to version 11 or an alternative browser, such as Firefox or Chrome.
More information cane be found by following the link below.
Friday 24 January 2014
We now offer sites featuring responsive web design.
With the growing number of people using mobile devices to browse the web it's important to make sure that your site works well on any size screen or orientation.
We're finding that one in three people are now using a tablet or phone to visit our portfolio of sites.
Responsive web design means that the layout and text size of your site adapts to the screen it's being viewed on, making it more accessible.
If you're interested in having a website that works well with mobile devices why not get in contact with us.
Sunday 12 January 2014
Always use a unique password for your email account, preferably a long one that's not in the dictionary. Set up two factor authentication if it's available and use the account recovery features.
Your email account is especially valuable because it provides a gateway to many of your other accounts and passwords. Think of all those logins you've got - Amazon, Spotify, Facebook - that have a "forgotten password" system that sends a password reset to your email address. If a hacker gets hold of your email account and can find out your logins to these services, they can be hijacked too.
Support for Internet Explorer 7
Wednesday 27 November 2013
Some time ago Brass Tacks made the decision to drop support for Internet Explorer 7. The seven year old browser is now only used by around 2% of visitors to our websites and testing for IE7 is time-consuming due to its quirky approach to web standards and lack of support for modern web technologies. Both Gogle and Facebook dropped support for IE7 two years ago.
Search Engine Optimisation
Sunday 31 March 2013
When discussing search engine optimisation with clients I try to avoid mention of keywords, preferring instead "target search terms" or "key phrases". The reason for this is that many people view keywords as some sort of magic bullet that will propel you to the higher reaches of search results, just by plugging keywords in to the page. This of course is not the case. It is well documented that Google no longer respects the keywords meta tag for the obvious reason that it is so easy to abuse. Over at Bing they actually use it to downgrade site rankings because they see it's use as indicative of spamming.
So how do we deal with a client's expectations? Very often it's not hard to gauge some of the key terms a business might want to be known for - many of them generic and competitive, others less so. We can then use these terms intelligently in our headings, titles, copy and image captions as well as meta data such as the ALT and TITLE tag. However, the client needs to understand that this is only part of the SEO jigsaw, one that includes other elements. Search Engine Ranking depends a lot on a website's "authority" - the quality and volume of material. Factors that can contribute to "authority" include the age of a site, the number and length of pages, the frequency of changes (also known as "freshness") and the number of backlinks (incoming links from other sites). With the proliferation of location aware devices and browsers, the physical location of a business or server can also impact search results.
So in downplaying the significance of keywords, I try to educate the client about the complexities of Search Engine Optimisation and emphasise the overall quality of material rather than relying a selection of chosen words.